Why Is Bike Retail Booming in the Time of Coronavirus?

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In every crisis, there are always a few businesses able to thrive. Each empty shelf and each long line is a windfall for your local grocery store. Important digital communication channels like Zoom, Skype and Words With Friends are seeing their traffic spike. Even yeast is now a growth industry… though I guess it technically already was. It shouldn’t be a surprise, then, that the retail bike biz is among them.

But it was kind of a surprise to me. Lately, I’ve been preoccupied with news about races being postponed, events getting cancelled and trailheads sprouting caution tape. All the while, normal people have been flocking to bike shops and, thankfully, they’ve been allowed to. Shops being deemed “essential services” has been a hot topic since the outbreak, with some brands even encouraging riders to reach out to their representatives to…

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