The Ultimate Guide to Drinking Rosé

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If you’re ready for rosé season, you’re not alone. Off-premise sales of pink wines—that is, sales that take place at retail rather than at a restaurant or bar—were reportedly up between January 2016 and the beginning of 2020, and anecdotal data indicates 2020 is off to a roaring start for rosé sales as well. Rosé, after all, is patio wine, suited to afternoon sipping in the backyard, on the rooftop, by the pool. We were already drinking rosé outside of a traditional bar setting, in other words, and this summer will prove no different even if the circumstances are anything but normal.

But that surging popularity has brought about a wildly uneven marketplace for rosé in terms of quality. Excellent expressions of Pinot Noir, Grenache, and Syrah crafted by talented winemakers share shelf space with mass-produced bottlings marketed by Instagram…

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