The Best Black Friday Fitness Deals for 2020


The fitness industry tends to save its best deals for December and January, when people are really starting to lean into the whole “new year, new you” idea—and need the tools to do it. As the COVID-19 pandemic has shuttered gyms across the country and people remain (rightfully) wary of breaking a sweat in shared spaces, it’s become damn-near impossible for brands to keep their best at-home gear and equipment (think dumbbells and cardio machines) on their virtual shelves. As such, Black Friday 2020 will be predominantly online to avoid crowds in stores.

With people settling in for a long winter—and the majority of them still holding back on re-upping their gym memberships—fitness companies are stocked up and getting a jump on the season’s holiday sales to help everyone stay on top of their fitness goals. From splurge-worthy equipment…

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