Study: People Who Like IPAs Are Apt to Be Risk-Takers


It’s no secret taking risks and seeking thrills comes with a heady dose of adrenaline. That “rush” is what keeps people coming back for more. Interestingly enough, that attraction to potent sensations also translates to food and drink preferences. Those who perceive bitter tastes more intensely than the average person are more apt to enjoy bitter beers, like IPAs (India pale ales), and drink them more often, according to research from Penn State.

In the study—published on Science Daily—sensory researchers analyzed 109 beer consumers, roughly half men and half women, mostly in their 30s. They completed personality questionnaires and did a blind taste test of three beers (two pale ales and a lager)* and two bitter solutions (quinine, the compound that makes tonic water bitter, and tetralone, a hops extract), then rated the intensity and how…

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