Squaw Valley Alpine Meadows announces today it is making a commitment to change the name of the legendary California mountain destination.
After extensive research into the etymology and history of the term “squaw,” both generally and specifically with respect to Squaw Valley, outreach to Native American groups, including the local Washoe Tribe, and outreach to the local and extended community, company leadership has decided it is time to drop the derogatory and offensive term “squaw” from the destination’s name.
Work to determine a new name is slated to begin immediately and will culminate with an announcement of a new name in 2021. Implementation of the name change will occur after the winter season concludes in 2021.
“With the momentum of recognition and accountability we are seeing around the country, we have reached the conclusion…