Smells Like Success: Meet The Masterminds Who Turned Natural Deodorant Into A Hot Beauty Trend

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They’re the leaders of a green beauty revolution! In two short years, Michael Cammarata, cofounder of Schmidt’s Naturals, and Moiz Ali, founder of Native, transformed their brands from humble start-ups into two of the biggest names in natural deodorants. The enterprising CEOs tell Star how they combined their business smarts and passion for sustainability into a winning formula.

 

There’s a great backstory to both your products. Can you tell us about it?

Michael: In 2014, I was looking for “natural” companies to invest in when a colleague told me, “You have to look at this product — it’s deodorant in a mason jar!” I read the reviews online and saw that customers really loved it, so I invested. I partnered with her and we cofounded a new company together.

Moiz: In 2015, when my sister got pregnant, I wanted her to use a natural…

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