Rivian 2021 Electric R1T Truck Pre-Order Push Targets Outdoor Athletes


In 2016, when Rivian was still hiding in the shadows and quietly building the world’s first electric off-road vehicles, Larry Parker, creative director for the brand, got inspired by outdoor adventure photographer/filmmaker and author Ben Moon. Parker liked the feel of Moon’s surfing and climbing images, and he liked Moon’s personal story and his relationship with his dog, Denali, in the viral film by the same name. So Parker reached out to Moon on Instagram to gauge his interest in working for Rivian. Months later, they met at the Dawn Wall premiere at the SXSW Film Festival, where Moon introduced Parker to Alex Honnold. The two have since become ambassadors for the brand and star in film shorts featuring the Rivian 2021 R1T truck with Moon surfing and Honnold climbing.

“We’re all about getting out of the city and going where you want,”…

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