Lake Tahoe Leaders and Pro Skiers Ask Their Community to Wear Masks

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When Placer County officials saw the massive crowds of unmasked people celebrating the Fourth of July in Lake Tahoe, it was the last straw. With coronavirus case numbers climbing rapidly in California, and Tahoe residents already frustrated by the behaviors of second-home owners fleeing the cities and potentially bringing the virus with them, the lack of prophylactic measures became too much of a threat to bear.

The North Lake Tahoe Resort Association, which is funded by Placer County, decided to pitch Ideal Wild, a Tahoe-based social media management firm, to head what would become the #maskUPtahoe campaign.

The campaign is already underway through the social media platforms of Poon and the Tahoe pro athlete community. “A lot of the people involved are just my friends. I reached out via text to Townsend and McConkey and Michelle Parker, as…

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