Inside Dwyane Wade’s Post NBA Hustle

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Dwyane Wade is busier than ever with his mix of fashion-forward brands, but the ex-NBA All-Star still makes it a priority to stay in tip-top shape. Wade knows the value of keeping a cool head and not letting heat get in the way of his grueling fitness regimen — it’s what motivated him to become cofounder of MISSION Instant Cooling Gear. The high-tech line offers an array of workout accessories that include cooling hats, towels, neck gaiters and headbands.

Wade believes that for any workout, “staying cool can make all the difference,” so he makes sure to have MISSION gear on hand whenever he plans to break a sweat.

“MISSION Instant Cooling Gear keeps you cool so you can do more – after that, it’s about style, because we all want to look good. And comfort. You want to make sure you feel good with it on.” —Dwyane Wade

 

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