How U.S. Surf Shops Are Trying to Adapt During COVID-19 Pandemic

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It’s hard times all around as we all batten the hatches and hunker down for the storm caused by the novel coronavirus. Small businesses, in particular, are feeling the devastating effects of the COVID-19 crisis we’re in. And surf shops—our culture’s brick-and-mortar watering holes—are no exception. Shop owners in the U.S. are bracing for the long haul, turning to their e-commerce sites and offering free shipping and sitewide discounts to remain afloat—but they’re not losing hope just yet.

“It’s like Groundhog Day around here. A few of us come to work, we get some work done,” says Josh Hansen, of Hansen Surfboards, one of San Diego’s oldest surf shops. “We’ve been shut down now for seven days, and quite frankly, the seven days prior to that we were seeing maybe an 80 percent falloff in business. Our March business will be down…

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