Here’s How to Help Those Displaced by the Santa Cruz Wildfires


If you ride in the American west for long enough, you eventually learn how it feels to lose a trail to fire. When we worry about wildfires, that’s what we worry about. But the CZU August Lightning Complex fire, whose origin is less than 20 miles northwest of the city of Santa Cruz, is threatening more than just our trails. It’s threatening our people.

Both Ibis Cycles and Santa Cruz Bikes are headquartered in Santa Cruz. Bell, Giro, Blackburn and Fox Suspension are just a few miles north in Scotts Valley, as are BMC’s U.S. operations. Even Specialized is not too far from the burn area in Morgan Hill, which had its own little 340-acre flare-up in early July. But the CZU August Lightning Complex fire has burned over 80,000 acres, and at the time of writing this, is only 21-percent contained.

The affected area spans from the Pacific coast about…

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