Grow Cycling Foundation Aims to Improve Diversity and Inclusion in Cycling

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As Black Lives Matter protests erupted around the world following the Memorial Day killing of George Floyd in Minneapolis, and the U.S.’s deep history of systemic racial injustice bubbled to the surface once again, the cycling industry was soon face-to-face with its whiteness. Black, Indigenous, and People of Color riders posted on social media about not being seen by the industry, about negative experiences in the outdoors like being accused of stealing an expensive bike they were riding or being looked at suspiciously at trailheads, and about brands that cater only to a very narrow audience, typically white and male. Brands responded with promises of better equality in hiring, financial donations toward anti-racism causes and introspection at the racial make-up of their leadership teams.

Last week, Eliot Jackson and Katie Holden took tangible…

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