COVID-19 Presents Ski Towns With a Conundrum

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Here in Sun Valley, Idaho—America’s Original Ski Town and the birthplace of POWDER Magazine—we have:

– The cleanest air.
– The darkest skies.
– A 3,000-foot ski hill in town.
– World famous mountain biking.
– The highest rates of COVID-19 in the world.

Aside from world-class recreation, Sun Valley, like many other ski towns, is built on social activity and outsiders coming to visit us. From skiing, hiking, and biking with friends, to drinking, dancing, and shopping with strangers, the fabric of our society is interwoven with physical, cultural and social activity.

Whether you are sharing a chairlift with locals, second homeowners who spend half their time here, or tourists blown away by the magic of the mountains, ski towns depend on visitors to properly function. We need that cashflow from out-of-towners to build our schools and…

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