Budweiser Wants to Become Utah’s Official State Beer


This Bud’s for U, err Utah, that is. Earlier this week, Budweiser launched a new advertising campaign aiming to become the first “official beer” of any U.S. state. And of 50 choices, the NY Daily News reports that its first target state, right in the middle of the intermountain West, is Utah.

If the new plan goes through, the Anheuser-Busch giant will make a red, white, and blue customized Bud Heavy can in honor of the Beehive State, adorned with images of Delicate Arch, snowboarding, the Utah State Capitol, and the Salt Lake Temple, according to the Salt Lake Tribune.

Photo: Courtesy of Anheuser-Busch InBev

Many would not think of Utah as the first state to tap with an ‘official beer’ status—for almost 100 years, the state did not allow any beer above 5 percent alcohol by volume to be sold in stores. However, last year, that all…

Continue Reading to the Source


Please enter your comment!
Please enter your name here